Pricing
HighLevel pricing explained
The plan price is only part of the bill. Here is how the wallet, usage rates and add-ons work, with the arithmetic.
This guide may contain affiliate links to HighLevel. Disclosure.
HighLevel has three self-serve plans plus an Enterprise plan you have to request. All self-serve plans start with a 14-day free trial, include unlimited contacts and users, and include the same core features. What changes is how many client sub-accounts you get and what you can resell.
The plans
| Plan | Monthly | Annual | Best for |
|---|---|---|---|
| Starter | $97/mo | $970/yr | Solo marketers, a single business, or a new agency with up to 3 sub-accounts |
| Unlimited | $297/mo | $2,970/yr | Growing agencies: unlimited sub-accounts, rebill phone and email at cost, basic API |
| Agency Pro | $497/mo | $4,970/yr | Agencies selling HighLevel as their own software: SaaS Mode, automated sub-account creation, rebilling with markup, advanced API |
Annual billing works out to ten months' price for twelve months. Prices are from gohighlevel.com/pricing, checked October 27, 2026.
The wallet: how usage is billed
Phone, text, email and some AI features are not included in the plan price. HighLevel's pricing guide explains that these are paid from an agency wallet: HighLevel charges your card to load credit, deducts usage as it happens, and automatically recharges when the balance drops below your minimum.
You can see every charge, broken down by sub-account, under Agency View, Settings, Billing.
Published usage rates (US)
These are the rates HighLevel publishes in its help center for the built-in phone and email systems.
| Item | Rate |
|---|---|
| Local phone number | $1.15 per month |
| Toll-free number | $2.15 per month |
| SMS, US/Canada | $0.00747 per segment, inbound or outbound |
| Carrier fees on SMS | roughly $0.0025 to $0.01 per message depending on carrier and direction |
| Outbound calls, US | about $0.0166 per minute |
| Inbound calls, US (web, mobile or desk phone) | about $0.01165 per minute |
| Call recording | $0.0025 per minute plus storage |
| $0.675 per 1,000 emails | |
| Email validation | $2.50 per 1,000 checks |
HighLevel says its phone pricing matches Twilio's, and it charges for inbound texts at the same rate as outbound. Calls are billed in full minutes.
Text message registration
Sending SMS from a US local number requires A2P 10DLC registration. HighLevel's phone pricing guide lists a one-time registration fee of $22.50 for sole proprietor and low-volume campaigns ($64 for high volume) and a monthly campaign fee that ranges from up to $2.10 to $10.50 depending on campaign type. Submitting a campaign starts those fees whether or not it is approved.
Worked example: one local business, one month
Here is the arithmetic for a modest local service business using HighLevel's listed US rates. The volumes are made up for illustration; plug in your own.
| Item | Volume | Cost |
|---|---|---|
| Local number | 1 | $1.15 |
| SMS segments (sent + received) | 1,000 | $7.47 |
| Carrier fees (estimate at ~$0.004 avg) | 1,000 | about $4.00 |
| 4,000 | $2.70 | |
| Calls (inbound + outbound) | 300 minutes | about $4.25 |
| Monthly 10DLC campaign fee | 1 | up to $10.50 |
| Usage subtotal | about $20 to $30 |
On the Starter plan, that business would be looking at roughly $97 plus $20 to $30 in usage. Long text messages count as more than one segment, and messages with images are billed as MMS at higher rates, so real numbers move around.
Rebilling: passing usage to clients
If you run an agency, usage is charged to you first. What you can do next depends on your plan:
- Starter: you pay usage and handle it in your own client pricing.
- Unlimited: you can rebill phone and email usage to clients at cost.
- Agency Pro: you can rebill with a markup and keep the difference. AI Employee usage rebilling also requires this plan.
HighLevel notes that when rebilling is enabled, a fixed 5% markup is applied at the sub-account level to certain pass-through charges such as A2P fees and carrier fees.
Add-ons worth knowing about
None of these are required. Prices are per HighLevel's pricing page and pricing guide.
| Add-on | Price |
|---|---|
| AI Employee Growth plan | $50/mo per sub-account |
| AI Employee Unlimited plan | $97/mo per sub-account |
| Online listings management | $30/mo per sub-account |
| Premium prospecting tool | $29/mo per sub-account |
| SEO (powered by Search Atlas) | $79/mo per sub-account |
| WhatsApp integration | $10/mo per sub-account plus usage |
| WordPress hosting | from $10/mo per site |
| Dedicated email IP | $59/mo |
| Branded client portal app | $49/mo per sub-account |
| White-label mobile app | $497/mo |
| HIPAA compliance | $297/mo (cannot be turned off once enabled) |
| Premium support | $500/mo |
HighLevel says AI assistants are free for agency users on all plans, subject to fair use, while AI agents that handle ongoing conversations and calls are paid.
Which plan to choose
- One business or testing the waters: Starter. Three sub-accounts is plenty.
- Agency with, or soon to have, four or more clients: Unlimited. The extra $200 a month buys unlimited sub-accounts and at-cost rebilling.
- You want to sell the software itself under your brand: Agency Pro. SaaS Mode and marked-up rebilling only exist here.
You can upgrade mid-month; HighLevel says you are charged the prorated difference.
Frequently asked questions
How much does HighLevel cost per month?
$97 (Starter), $297 (Unlimited) or $497 (Agency Pro), plus usage for texts, calls, email and some AI features. Annual plans cost $970, $2,970 and $4,970.
Are there hidden fees?
HighLevel's own FAQ says the subscription covers the platform and that phone numbers, SMS, email and premium AI usage are billed separately. They are published, not hidden, but you do need to budget for them.
Do I pay for usage during the free trial?
HighLevel's pricing page says usage-based fees for telecommunications or third-party services may apply during the trial.
Can clients pay for their own texts and calls?
Yes, on Unlimited (at cost) and Agency Pro (at cost or with a markup) through rebilling.
Sources
- HighLevel pricing page
- HighLevel Pricing Guide (wallet, rebilling, add-ons, AI pricing)
- HighLevel Phone System Pricing & Billing Guide (numbers, SMS, voice, A2P)
Prices and features were checked on October 27, 2026.