MarketingDifferently

Practical marketing, fewer tools

Replace your stack of marketing tools with one platform.

Plain-English guides for agencies, coaches and local service businesses. Our featured recommendation is HighLevel: CRM, websites, email, texting, booking, reviews and automation in one account, with unlimited contacts and users on every plan.

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We may earn a commission from some HighLevel links on this site, at no extra cost to you. Usage-based charges for phone, text, email and some AI features may apply. How we make money.

HighLevel at a glance

  • Starter$97/mo
  • Unlimited$297/mo
  • Agency Pro$497/mo

14-day free trial on any plan. Usage-based charges for phone, text, email and some AI features apply. Prices checked October 27, 2026.

Who it is for

Agencies

Run every client from one login with a sub-account each, reuse your setup with snapshots, and rebill texts and calls on the higher plans.

Coaches and consultants

Book calls, follow up automatically, sell programs, host a course and take payment without stitching five apps together.

Local service businesses

Answer every lead: text back missed calls, send booking links, remind customers of appointments and ask for reviews after each job.

What one platform can replace

HighLevel's own FAQ says most users replace their CRM, funnel builder, email marketing software, appointment scheduler, SMS tool and review management software. These are the core features listed on every plan:

CRM and pipelines

Contacts, deals and stages for every client in one place.

Website and funnel builder

Landing pages, sites and funnels on your own domains.

Email marketing

Campaigns and automated sequences, billed per email sent.

SMS and calling

Business numbers, two-way texting and calls in one inbox.

Appointment scheduling

Booking calendars with confirmations and reminders.

Review management

Automated review requests and review monitoring.

Social planning

Schedule posts across connected social accounts.

Invoices and payments

Send invoices and take payments through providers like Stripe.

Courses and communities

Membership content for coaches and consultants.

Whether consolidating saves you money depends on what you pay now. Add up your current subscriptions, then compare against a plan plus expected usage.

Pricing summary

Starter

$97/month

or $970/year

  • 3 sub-accounts
  • Unlimited contacts and users
  • All core features

Unlimited

$297/month

or $2,970/year

  • Unlimited sub-accounts
  • Rebill phone and email at cost
  • Basic API access

Agency Pro

$497/month

or $4,970/year

  • SaaS Mode and automated sub-accounts
  • Rebill with your markup
  • Advanced API access

Every plan starts with a 14-day free trial. Texts, calls, phone numbers, email sends and some AI features are billed from a prepaid wallet on top of the plan. Source: gohighlevel.com/pricing, checked October 27, 2026. Full pricing breakdown.

Start your 14-day free trial

We may earn a commission from some HighLevel links on this site, at no extra cost to you. Usage-based charges for phone, text, email and some AI features may apply. How we make money.

Guides

ReviewsHighLevel review for agenciesWhat the platform actually includes, where it saves money, and the trade-offs nobody puts on the sales page.Read the guide →PricingHighLevel pricing explainedThe plan price is only part of the bill. Here is how the wallet, usage rates and add-ons work, with the arithmetic.Read the guide →How-toHow to set up HighLevel for a local businessThe order we would build a plumber's, dentist's or salon's account in, so the useful parts work in week one.Read the guide →Agency growthReselling HighLevel as SaaS and white labelWhite label puts your brand on the login. SaaS Mode lets people buy your plans and get an account without you lifting a finger. Here is what each takes.Read the guide →ComparisonsHighLevel vs HubSpot: cost comparisonBoth are capable platforms. They charge in very different ways, and that is what this comparison is about.Read the guide →How-toAutomating missed-call text back and review requestsTwo automations most local businesses notice in the first week. Here is exactly where the settings live and how to word the messages.Read the guide →Agency growthHow to get your first agency clientsSkip the logo and the 12-service menu. Pick one type of business, solve one expensive problem, and prove it.Read the guide →

Frequently asked questions

What is HighLevel?

HighLevel (also called GoHighLevel) is an all-in-one sales and marketing platform. It combines a CRM, websites and funnels, email and text marketing, calling, booking calendars, review requests, workflow automation, payments and more, with a separate sub-account for each business you manage.

How much does HighLevel cost?

Starter is $97/month (3 sub-accounts), Unlimited is $297/month and Agency Pro is $497/month. Annual plans are $970, $2,970 and $4,970. Phone numbers, texts, calls, email and some AI features are billed separately based on usage. See HighLevel pricing explained.

Is there a free trial?

Yes. HighLevel offers a 14-day free trial on any plan. Billing starts automatically when the trial ends unless you cancel, and HighLevel notes that usage fees can apply during the trial.

Is HighLevel only for agencies?

No. Agencies are the core audience, but coaches, consultants and single local businesses use the Starter plan to run their own CRM, booking, follow-up and reviews in one place.

Do you get paid if I sign up?

Yes. Links to HighLevel on this site are affiliate links, so we may earn a commission if you buy a plan, at no extra cost to you. It does not change the prices or the facts we publish. Read the affiliate disclosure.

Where do your numbers come from?

From each provider's own pricing pages and help center, checked on the date shown on each page. Every guide lists its sources.